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Diaspora is a state-of-the-art ethnic appending software which offers new insight into American consumers. Diaspora’s ethnic append enriches raw data with ethnicity, country of origin, gender, religious preference, language and assimilation index. The software is effective for both marketing and data modeling applications through its ability to zero-in on targeted consumer profiles.
At a Glance
- Identifies 93-95% of the US population
- Includes over one million names (First, Middle, Last) in the database
- Incorporates built-in geographic database of ethnicity and cultural data for regions as small as zip+4
- Integrates thousands of classification rules
- Built on XML and Microsoft ASP technology, which means greater flexibility in further enhancing the capabilities by using your database fields as another reference point in prediction if needed
- Research and collaboration between cultural experts and programmers has resulted in our groundbreaking approach, database, and algorithms
Diaspora 2.0Diaspora 2.0 is a client-based version of the software offers flexibility in the delivery of data. The software version allows data to remain within the user's own environment while making it available at any time. The simple to use, on-site software version enables more flexibility and provides peace of mind for users and their in-house data processing team. Outsourced or in-house, the Diaspora 2.0’s ethnic append solution is designed to provide better insights to customers and prospects, leading to more effective marketing decisions. |
The Process
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