LifeSciences

The challenges to reach consumers who have abundance of information at their fingertips have never been greater. You need to realign your marketing department based on how consumers and patients are making healthcare decisions in order to compete in the rapidly changing environment.

How do you reach the 70% Hispanic adults who receive healthcare information from social networks?[1]

Consumer buying behaviors are influenced by personal, psychological and social factors and your awareness of your target consumer is not complete without cultural, linguistic and ethnic characteristics of consumers.

Diaspora’s predictive name analysis allows you to draw a comprehensive picture of your target market with ethnic origin, nationality, language and religious preference, allowing you to strengthen your communications in the customer’s preferred language and target with precision. With the cultural, ethnic and linguistic insights from Diaspora, you will be able to strategically penetrate hard-to-identify but growing Hispanic, Asian and African American markets and nurture customer loyalty. You will be able to engage in a conversation with your target audience based on the consumer attributes which most impact purchasing decisions.
In addition to the superior profiling capabilities of Diaspora, identifying 93-95% of the US population, healthcare companies benefit from the regulatory compliance aspect of Diaspora. With 96% accuracy of the data, healthcare providers can proactively identify patients served despite historically low completion rates of personal identifying information on medical forms.
Diaspora 2.0 provides a wealth of opportunity to impact consumers as they are researching health information and treatments, ultimately directly impacting the bottom line.

Data Processors

Consumer profile data is typically a company’s most fiercely guarded asset. Consumer buying behaviors are influenced by personal, psychological and social factors and awareness of the target consumer is not complete without cultural, linguistic and ethnic characteristics of consumers.

Traditionally, consumer profile data relied on age, gender, income level, education, etc. for marketing segmentation purposes. Prior to the advent of Diaspora, central buying decision influencers such as cultural factors weren’t part of the customer data.

With Diaspora, you can now significantly add to customer profiling and augment the data you provide to your clients with ethnic origin, nationality, language and religious preference, drawing a comprehensive picture of any consumer. You will be able to provide significantly higher value consumer data, allowing your clients to focus on their best prospects and deliver the right message to the right audience at the right time. Diaspora-enhanced consumer data offers deep insight into buying behavior and allows precision targeting based on the consumer attributes which most impact purchasing decisions.

Diaspora 2.0 provides a wealth of opportunity to impact consumers as they are making purchasing decisions, ultimately directly impacting your client’s bottom line.